Arab Telemedia Group (ATG) revealed its latest logo for Hekaya+, a digital SVOD platform offering a vast and diverse collection from much loved series, film, and entertainment programs which will launch soon.

The new logo is inspired by symbolism in the unique ‘ayn’ alphabet, a phonetic distinct to the Arabic language and culture. Al-Ain, “The Seeing Eye,” evokes mysticism as it observes, foretells and knows tales of time.

At the same time, the vibrant colors reflect ATG’s modern uptake on classical, historical, poetic, and contemporary social narratives. Hekaya+ heartily guarantees subscribers an awesome and entertaining at-home experience.